1. Why do you call them the Cultural Creatives?
Because they are literally creating a new culture. Innovation by innovation they are shaping a new American culture for the 21st century.
作者為何稱這群人為「文化創意人」?

這群人與過去的「傳統派」、「現代派」都有不同的價值觀與人生觀,他們是在開創21世紀的新文化


2. Aren't they all just... New Age?
No the New Agers are only a tiny postage stamp on the corner of this envelope-about 5% of population compared to 26%, and half of the New Agers aren't Cultural Creatives either. Most Cultural Creatives are very mainstream and would be offended if you called them New Age. They're very grounded and practical people…..

他們是「新時代」人嗎?

不是的,相較於「新時代」人是非主流(比較有離群索居的傾向),「文化創意人」是屬於社會的主流;「新時代」人約佔「文化創意人」的5%而已;況且半數的「新時代」人並非「文化創意人」;「文化創意人」腳踏實地、實在地過日子,覺得被歸類於「新時代」人是一種貶損、被冒犯

 

3. Why are the Cultural Creatives important: why should I (or my readers/audience) care?

The sheer size of the CC population at 50 million people is already affecting the way Americans do business and politics. They're making new kinds of businesses and nonprofits, and they're also driving the demand for:
· ecologically sustainable products and services, and concern for the whole planet.
· to insist on authenticity, personally, at work, in business & politics.
· bringing women's issues into public life.
· doing the news differently, to see the big picture, and first person stories, and good news too.
· bringing spirituality into American life.

If people don't know about the Cultural Creatives they may be left behind, wondering where all the changes are coming from. After all, any time one in four Americans are changing their minds in fundamental ways, it's worth paying attention to, because it's going to change your life too.

 

What the Cultural Creatives value and the kind of new solutions they're creating, give us reason for optimism about the future.

There are more Cultural Creatives than voted for Clinton in the last election. If they get it together, they can win.

Cultural Creatives are redefining what success means, away from success at work and making a lot of money, toward a more soulful life focused on personal fulfillment, social conscience, creating a better future for everyone on the planet.

A new industry is appearing: Lifestyles of Health and Sustainability, and it's $230 Billion in the U.S. this year, and $540 Billion worldwide. And the Cultural Creatives are their entire market.

「文化創意人」有那麼重要嗎?我需要在意嗎?

因為「文化創意人」已經在美國有5000萬的人口數,不論在經濟、就業、工作;或婦女、公眾事務、心靈、健康、環保等議題方面,都跟過去有著截然不同的視野與觀點。「文化創意人」認為「成功」除了金錢之外,還必須配合身心靈的圓滿;並且關心「未來」能否給子孫同樣適合居住的環境。Lifestyles of Health and SustainabilityLohas的生活實踐與消費已然成形,所以不論為自己或為別人,為子孫,都應該花一點時間去深入了解,搭上這班迎向未來的列車!

 

4. If they're so important how come I haven't seen them before?

a) Actually you have seen them:

b) If you look at values, you'll see them.

c) The Cultural Creatives have been invisible to public view:
How can 50 million people be invisible?

如果真的在美國有5000萬人都是「文化創意人」,為什麼我看不到那麼多人?

其實從1960年代開始的各種民權運動(最著名的馬丁路德)、反對越戰、環保運動(寂靜的春天)、女權運動、同性戀、另類療法、心靈改革運動等都是「文化創意人」的開路先鋒。

另外,也有許多人默默實行傳統的,與大自然、生物和平共存的價值觀。

而且「文化創意人」簡單樸實、不愛門面、愛護自然與動物的生活態度,如吃有機、搭乘大眾運輸工具、多看書少看電視是不受大眾媚俗媒體青睞的,因為沒有什麼勁爆話題。

「文化創意人」知道旁人還沒有跟上自己的腳步,所以不急於分享他們的感受。因此在職場上與公開場合,對於他們的價值觀,說的少、做的多。(「新時代」人就可能比較會跟旁人「分享」「光」呀,「愛」呀,「接訊」呀,「能量」呀;當「新時代」人下班後忙著花錢去某個教室上一些課程時,「文化創意人」可能早睡早起,清晨偕同親友去爬山:免費。)

 

5. So what are all these creative solutions you're talking about, and why do you think that can make a difference?

「文化創意人」真的會替未來提出解決方案嗎?

從各種機構、文化、消費、藝術、精神層面來看,這個社會運動是持續在進行著,而且這個趨勢與力量越來越明顯。

 

6. Well, what kinds of things are they doing?

「文化創意人」平常都在做些什麼?

廣佈於營利與非營利組織,但是都有一個強烈的「文化創意人」動機,如瑜伽教室,除了獲利養活自己,也以增進身心靈健康為使命。

 

6. Why have the social and consciousness movements made such a difference?

7. Why does all of this make such a difference?

「文化創意人」這個社會運動為何如此不同?

1960以來的各種社會運動剛開始時,都是如此,帶給人們新的視野與思考方向。過去的一些運動不是消聲匿跡了,而是整合進「文化創意人」的框架之中了(反皮草運動匯流進更大的素食或粗食主義,綠色或環保匯流為生態主義。人們必須做選擇:你如何養寵物卻還吃肉?你如何愛家人卻還抽煙?)。

The Cultural Creatives are the ones who have been really paying attention, applying those reframings in their own lives.

「文化創意人」就是那些願意花心思在「身心靈健康與永續」上面,並且願意調整自己的生活框架,進而堅定去實踐的人。

 

文化創意人 之作者官方網站Q&Ahttp://www.culturalcreatives.org/faq.html

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